Content Syndication Networks
To syndicate content, you can also take advantage of content syndication networks that align themselves with publishers and act as an intermediary in disseminating publishers’ content throughout the Web. Perhaps one of the most well-known content syndication sources in the world is the Associated Press (AP), which gathers news from news outlets around the world and distributes it to everyone subscribing to the AP. An online syndication network works in much the same way.
With a content syndication network, a publisher provides content, and the syndicate distributes it to all members of the network. Typically, a fee is charged for the service. In some cases, there is no fee, but the syndicate might earn revenues from sponsorship ads embedded within the editorial content. So, for instance, if you’re a publisher that contracts with a syndicate network to provide alternative health content, you will likely see related health ads alongside your content that the network is getting revenues for from a third-party advertiser. The one caveat with this is that if you choose to go this route, it’s important to find out if you, the publisher, has a right to remove any ads that you feel could be jeopardizing to your editorial efforts, such as inappropriate or directly competitive ads. Some networks may even ask for a list of competitors or ad types that you might want suppressed around your content.
Using a content syndication network can be a viable solution for companies that truly want to extend their reach and have the financial resources to do so.