Social Media Optimization
- Social Media Optimization: Definition
- Social Media Optimization: Tutorials
- Social Media Optimization: References
Social Media Optimization: Definition
According to SEO Glossary and Dictionary, social media optimization (SMO) refers to the process of using a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization (SMO) is similar to search engine optimization (SEO), but differs in serveral ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Social Media Optimization: Tutorials
Tutorials and Courses for Social Media Optimization from SEO University
Social Media Optimization vs. Social Media Marketing
Why Is Social Media Optimization Important?
- Social Media Optimization can help you increase web traffics
- Social Media Optimization can help you increase website's search engine ranking
- Social Media Optimization can help you increase customers
- Social Media Optimization can help you increase the awareness of a product, brand or event.
- Social Media Optimization can help you increase marketing and brand building.
- Social Media Optimization can help you increase conversion and sales.
- Social Media Optimization can help you increase page views.
- Social Media Optimization can help you increase advertising exposure.
- Social Media Optimization can help you increase business development.
- Social Media Optimization can help you increase trustworthiness and goodwill.
- Social Media Optimization can help you increase online reputation management (ORM).
- Social Media Optimization can help you increase search engine reputation management (SERM).
Types of Social Media Optimization
Types of social media optimization include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.
Rules of Social Media Optimization
- Create shareable content
- Make sharing easy
- Reward engagement
- Proactively share content
- Encourage the mashup
Social Media Optimization: References
- Social Media Optimization: Books
- Social Media Optimization: eBooks
